ZOPO CNC successfully held a special training on "Consultative Sales and Value Presentation"

ZOPO CNC successfully held a special training on "Consultative Sales and Value Presentation"

Summary

The two-day “Consultative Selling and Value Presentation” training successfully enhanced the team's professionalism and product knowledge. Focusing on value creation, it helped sales staff shift from product selling to value delivering, strengthening their consultative sales skills and empowering the company's “Business Leadership” strategy.

ZOPO CNC successfully held a special training on
In order to build a professional sales team and promote the transformation of business personnel from traditional sales to value consultants, the company organized a special training with the theme of "Consultative Sales and Value Presentation" from November 3 to 4, 2025.All business staff gathered at the headquarters to jointly explore improvements and breakthroughs in sales capabilities through two days of systematic learning and in-depth interaction.
This training takes "value creation" as the core theme and is organized around three key dimensions: concept reshaping, which systematically explains the core logic of consultative sales to help business personnel transform traditional sales thinking; capability improvement, which focuses on dismantling deep customer demand mining techniques and how to transform product advantages into customer-perceivable value; product empowerment, which provides in-depth analysis of the company's full line of products to help business personnel understand the products thoroughly and accurately match customer needs.

 The entire training adopts the diversified form of "theoretical teaching + practical case dismantling + group discussion and co-creation", which not only ensures the systematic knowledge input, but also strengthens the implementation of skills through interactive links, helping business personnel to quickly build a consultative sales cognitive framework and master methods and tools that can be directly applied to work.

At the beginning of the training, Administrative Director Cheng Linlin gave a mobilization speech to clarify the learning goals and directions for all trainees: This training is the direct implementation of the "Business Leadership" strategy of Chairman Fang Jianhui and General Manager Yu Wenbin, and the core goal is to empower the business in all aspects.Emphasizing that under the new market competition, "professional product knowledge + consultative sales capabilities" are the core support for the company to break through performance and consolidate its position in the industry; trainees are encouraged to invest in learning with an "empty cup mentality", not only to understand the technical details of the product, but also to learn to think from the customer's perspective; it is expected that trainees will transform what they learned in the training into a "sharp tool" for market development, and while achieving breakthroughs in personal abilities, they can push team performance to a new level.

This training not only improved the professional skills and product literacy of business personnel, but also reshaped their understanding of the sales role. This is a timely and productive empowerment, which lays a solid foundation for subsequent accurate docking of customer needs and efficient market development. We are determined to create higher value for customers with a more professional attitude.